Are awards worth the price of entry?
Who doesn’t like awards? Ad agencies do. Almost a cert that any agency worth it’s salt will have a case full of the things in... Read More
What could Citizen Kane possibly teach you about product development?
Leaving aside the famous maxim that in Hollywood ‘nobody knows anything’, what can the making of major budget movies teach anyone in business? Isn’t Hollywood... Read More
Cash for access
Once upon a time – but this is no fairy tale – trade papers published news and views. They had editors and other journalists who... Read More
PR – Objective or Subjective?
I got quite a shock recently researching PR blogs. There were quite a few, which is understandable, but what I didn’t expect was just how... Read More
Why should businesses think creatively?
With the proliferation of creative writing courses in recent years, one question comes up again and again – can you really teach people to write... Read More